Product Launches
‍at Forest Edge

A product launch is more than an event. It is a defining brand moment. The setting, timing and guest experience all influence how that moment is received.

At Forest Edge, product launches are supported by a setting that feels considered and quietly impressive, along with food and beverage service delivered with care. Whether you are launching to press, hosting a client preview or bringing your team together around something new, the environment supports the occasion while service remains smooth and unobtrusive, keeping attention where it belongs, on your product and the message behind it.

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A Backdrop
‍That Lets Your Product Shine

Set in the hills of Gembrook, a 50-minute drive from Melbourne’s CBD, Forest Edge offers sweeping views across the Dandenong Ranges and a backdrop that feels considered and quietly impressive. The main dining room, framed by floor-to-ceiling windows and mountain views, seats up to 120 guests for a formal reveal or welcomes up to 150 for a cocktail-style launch.

For more intimate previews, our wine bar and private dining spaces provide warmth and focus, ideal for media briefings, VIP evenings or client-led gatherings. Each space is structured to support the scale and tone of your event, ensuring it feels purposeful rather than simply accommodated.

The floor-to-ceiling windows and mountain views also make the setting naturally photogenic, providing a strong visual backdrop for press photography, brand content and social media coverage. The venue has ample on-site parking, and the main dining room is well suited to presentations, with the layout supporting screen setups and audio for formal reveals and structured addresses.

Product Launch Formats
Suited to Forest Edge

Forest Edge is well suited to a range of launch formats, from polished media events through to more intimate client previews and internal brand presentations. The venue works particularly well for:

Media launches
Client preview events
VIP launch evenings
Internal brand launches
Trade or stakeholder launch events
Cocktail-style reveal events
Vehicle launch events

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With a combination of larger event space and more intimate private areas, different launch formats can be accommodated with ease. Whether the focus is on presentation, guest engagement, dining or brand visibility, the setting supports an experience that feels polished, purposeful and memorable for guests.

Food & Beverage
‍That Supports the Occasion

Catering at Forest Edge is seasonal, prepared in-house and designed to move naturally with the flow of your event. Formats are tailored to suit the timing of presentations, guest arrivals and the overall pace of the occasion.

Whether that includes arrival canapés and beverages, a grazing format between formalities or a seated dinner following a reveal, service remains attentive and composed. The food experience enhances the atmosphere of the launch without competing for attention, ensuring your product and messaging remain central throughout.

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Available formats include:

Arrival drinks with canapé service
Cocktail-style receptions with grazing and shared formats
Seated dinners following a formal presentation or reveal
Beverage service featuring wine, beer and non-alcoholic selections
Tailored menus aligned with themed or branded events

Support That
‍Fits Around Your Launch

From your first enquiry, the team works with you to understand guest numbers, preferred catering style and the way food and beverage service needs to fit within your launch schedule. Whether you are planning arrival drinks and canapés, a grazing format between formalities or a seated dinner following a presentation, the service approach is tailored to suit the tone and timing of the event.

As the event approaches, catering details are confirmed clearly so everything is ready on the day. Service is delivered smoothly and professionally, helping the occasion feel polished, well paced and easy for guests to enjoy.

Plan Your Product Launch At Forest Edge

Share your preferred date and estimated guest numbers, and the team will guide you through availability, space options and catering formats suited to your launch.Enquire today to arrange a venue visit, request launch information and begin planning an event that feels polished, professional and aligned with your brand.

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Private Function
‍Enquiries Form

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Cocktail Wedding Reception

A relaxed, elegant celebration with generous canapés, grazing options, and substantial bites - perfect for mingling and dancing

3 Course seated Wedding Reception

Enjoy a relaxed yet elegant celebration with a thoughtfully curated 3 course meal, served to you and your guests with care

Beverage PackageS

All inclusive 5 hour beverage package

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Product Launches‍at Forest Edge

A Backdrop‍That Lets Your Product Shine

Product Launch FormatsSuited to Forest Edge

Food & Beverage‍That Supports the Occasion

Support That‍Fits Around Your Launch